Choosing the Right SEO Agency

Have you ever wondered why certain websites are ranked high? Why is it so whenever I search for some product or service only a few company products are shown at the top?

 

Isn’t it fishy?

 

No, All the magic lies in SEO (search engine optimization). Imagine you have entered the library and wanted to a have best books in fiction. But to your astonishment, there are many books written by many best authors. But what you want is one book which is best in fiction.

 

What would you do?

You will approach librarian who suggests you a few books of which you would select one.

 

The same thing happens with brands, products or services. Search engines like google, yahoo, Bing etc. collect lots and lots of information about various websites and web pages. These search engines use algorithms and suggest us with the best options. These options appear on top.

 

If you own a business no matter big or small and have a website, search results play a very important role. When your webpage has a high rank, there are some high chances that more people find you. More the people find you more the chances for you to get business leads.

 

Is it really hard to implement?

 

Not at all, all you need is exposure on all major search engines and its mechanisms.

 

So, let’s check how to get started with SEO and boost your business.

 

7 tips to get started with SEO.

 

Keyword! Keyword! Keyword!

 

Yes, keyword matters a lot in the optimization of websites. Search engines work on the basis of these keywords. Search engine narrow downs from its vast database and displays the top results of the keyword. For example, you have typed laptop, Search engine shows all the pages that are about the words.

 

Importance of Official Title

 

Every page on the website has an official title and search engine looks out for it. The official title has high importance as search engine pays lots of attention to it. They usually review the title as the title of a book. Ranking of websites even relies on the official title of web pages.

 

It’s no hush-hush that Links matter a lot

 

Links between the websites are crucial in optimizing a search engine.

 

Do you wonder What’s this all about ……?

 

Linking of websites are recommendations done by one website to other and building trust to its visitors. A website that has lots of links enables search engines optimization.

 

What about fake links?

 

Some people miss-lead search engine by building fake links. But Search engine has the capability to check which sites are trustworthy and secure and displays the results of only from trustworthy links.

 

Words in links matter

 

Linking keywords will improve search engine optimisation. For example- Ikea has best modular Kitchen. By linking modular kitchen to Ikea website, you are making search engine understand that modular kitchen is to do something with Ikea. And whenever a user search for modular kitchen, Search engine displays Ikea on top.

 

Reputation

 

Website that maintain with latest updates that are engaging content tend have high ranks. And improving the number of quality links will actually improve the search rankings.

 

Take benefit of organic and natural search results

 

Always it’s better to go for organic and natural search results as it improves the reputation of websites and helps in improving its ranking.

 

Hope these tips will boost your business. If you would like to learn more, then reach out to a certain Brisbane SEO expert. They can help you get on the right track.

Posted in SEO

Enjoy a greater marketing with fewer efforts

Today without an online marketing, it is very hard to stand in the business market and hence it is a compulsory rule to own a website for your firm or organization. With the evident of internet communication, the rules of the game are changing and business is now taking place in a different ground too. Even small shop owners are maintaining a website in order to attract the customers.  Online marketing helps the owners in saving the extra fee on advertisements for their products. It is only because of the online marketing the sales will be taken to new heights and this is cause due to the increase in the number of visitors.

Content is ruling

However, people think that simply maintaining a website will do everything in the area of marketing their product or services. However, in reality many people do not spend valuable time in the online world like blogs or other content spaces. However, you can restrict people from reading newspapers daily. People just changed their habit from reading newspapers from physical print to the online news releases. Therefore, it is the right time to find a Press Release Distribution service firm in your locality because it will work very well in terms of regional boundaries. However, if you are willing to work in the global level of new releases then money is the only matter that you will need to achieve it with ease.

However, how to attract more visitors to your website? Let me answer this question and it is not a big deal to increase the number of visitors and their traffic to your website. Just consider the following tips to do so and without any doubt, there is a higher possibility for these tricks to work.

Tips to follow

You need to find a press release distribution company that is working for many years because it is important factor in terms of this particular service. Only a company that is having more years of expertise will be helpful in achieving in reaching too many journalists. The more the contact list the more will be the quality of the results. In addition, experienced firm will be finding new ways to reach out to the journalist of famous dailies.

Responsive design

First, you need to know the fact that the internet traffic is highly affected by the mobile users especially the smart phone users. In the total number of internet visitors about more than half of this number is from the category of phone users and this explains the importance of the comfort of the phone users. However, many online new releases fail to load in the mobile phones due the absence of responsive design. This type of website design takes into account the comfort of mobile users and hence designs the website as flexible as water that appears in the mobile friendly format in order to provide a nice browsing experience. You need to pay a little more to get a good news website that will fit in any type of device such as mobile phones, tablets, laptops, etc.

Posted in SEO

Effective Online Press Releases Use SEO Tactics

As businesses rely more on online press release distribution, search engine optimization (SEO) becomes a vital component of public relations.

Traditionally, writing an effective press release involved writing an attention-grabbing headline, informative opening paragraph and other newsworthy elements to get the information noticed by an editor or journalist. These elements of an effective press release still hold true with one exception. Press releases now need to be written with search engine optimization (SEO) in mind.

What has changed is press release distribution. Instead of placing a release in an envelope and mailing to editors for their consideration, most press releases are now distributed online. Online press release distribution sites will post the release online for journalists to find. This new method of distribution has made SEO a critical component of a press release, especially if this is the only method of distribution a business uses.

Online Press Releases Using SEO Tactics are Easier to Find

Search engines are relied upon heavily by publishing professionals to do their job. 91% of journalists, editors and reporters surveyed in a recent TopRank “ Journalist Use of Search Survey ” revealed using search engines like Google or Yahoo! when seeking information. Search engines and social media are used to find experts, story ideas and sources for stories.

Search engine optimization involves optimizing a press release so the content is more visible when a journalist or editor uses a search engine to find a release. Many news publishers are using SEO tactics to help make stories rank higher on search engines. A well-written press release that ignores SEO tactics may never be found by journalists using search engines to generate story ideas.

Traditional Public Relations Kits Go Digital

Traditional public relations kits included a printed press release and slide or photograph for inclusion in the story. Today, press kits have gone digital. Public relations professionals can include videos, presentations, podcasts, digital images, executive interview clips and other components to tell the entire story. Each of the elements in the public relations kit should be named using SEO keyword tactics as these elements are now part of the search results utilized by many search engines.

In addition to distributing a search engine optimized press release online, businesses should add a press release section to their website. The press release center can serve as a place to house supporting material, videos and images for journalists to easily access 24/7. Be sure to include the name, phone number and e-mail address of the individual media professionals can contact for additional information.

The days of stuffing envelopes with press releases are over. Technology has made it possible to distribute press releases instantly online. Press releases written with SEO tactics in mind are easier for journalists and media to access and use.

Posted in SEO

Have a Little Search Engine Fun With Google’s Tricks

Using Google Search to do things other than search is quite possible with its new list of Google Tips and Tricks. And, it’s kind of fun.

There’s a whole list of Google Search tips and tricks that not everyone knows about Google. The search engine can give much more information that just web search results. Google seems to know literally everything; it knows too much, according to some people’s opinions. Below is a list of the top 10 Google tricks and secrets.

Google Secrets; Searches That Google Wants You to Know

  • Type in an airline’s name and a flight number and Google will give all the details, from take-off to landing and if it’s on time.
  • Type in a UPS, USPS or FedEx tracking number and Google will give a link directly to the shipment locale.
  • To see who is linked to any website or page, simply type in “link:” (without the quotation marks) and add the URL immediately after the colon. All the pages that have a link to the queried site will populate the results list.
  • If a user needs information on a PDF file or any certain file type they can type in “file type:PDF” after the search query. The list of results will all be the type requested. No more searching through huge lists to find a PDF!
  • Google calculator is very handy – no more leaving a current task to find and open a calculator program. Just type the equation in and Google will answer it.

More Fun Things to Google

Need a quick stock quote price? No problem, simply type the stock symbol in and get prices, charts and other related links. For example, type in “msft” and Google will display the information that’s wanted.

Google Definition – If a user needs to know the definition of a word, it’s super easy. Type in “define:” and the word immediately after the colon (define:mastic or any other word). The definition and websites related to that word will populate the results list.

Use Google for searches local to a particular area. Go to local.google.com and type in what is wanted and local.google will give results for that subject within the particular area.
A user can enter in an area code with a phone number and the results list will give a general location of the number’s registered owner. Depending on information available, it sometimes even gives names and addresses associated with that number.

Follow the weather by typing in “weather” followed by a zip code or city and state name.

All secrets Google wants us to know. Google is more than just a search engine giant. It won’t be long until it knows everything!

Posted in SEO

Google is More than a Search Engine

Are you bored with basic Internet searching? Why not take a journey to discover the many other lesser known but no less useful features of Google?

The searching capability of Google is beyond question, and with excellent reason because any given word or phrase is now indexed in its colossal database. In the good old days finding anything worthwhile on the Internet was an adventure without any guarantee of success. In contrast, the modern-day Internet search routine is efficient but tedious. Why not explore the many other interesting and useful features of Google?

Google can come in handy as a Calculator, Converter, Spell Checker, Dictionary or World Clock. Google too by its nature returns copious amounts of information that is of apparently little bearing to the original search term entered. This overload can be avoided by refining your searches to return information tailored to your individual liking. Targeted searching is less tedious and a more efficient and rewarding use of a powerful Internet resource like Google.

The Google Calculator

Google has an inbuilt-calculator. Try entering a calculation like 150 * (854/4 + 3).Google will immediately return the answer. Converting miles to kilometres can also come in handy. Try entering the phrase 65 mph in kph. Google will effortlessly return the conversion.

More advanced math, units of measure and weight conversions are also supported. Your computer has a Calculator as standard but locating and firing up the Calculator application is a nuisance for those of us who prefer life inside a browser.

Spelling Aid or Dictionary

Google is a quick way to do a spell-check. Try searching on the word gurantee, Google will prompt with the correct spelling guarantee. Google can also be used as a dictionary. For example, for the phrase define:bankster, Google will return a quick definition for banksterwith a suggested link for further reading.

World Clock

Google can determine the time for anywhere in the world. The search term time Brisbane will prompt Google to return the current time in Brisbane, Australia. This is an excellent way to avoid the potential guesswork of figuring out different time zones.

Currency Converter

Google can also compute currency conversions. It will return the conversion amount in Euros in response to the search term 100 dollars in euros. All the main currencies can be converted in this way.

Refined Searches

Google searches all websites by default, but it can also search a specific website. For example, you could search for “open source software” on any website by entering the search term “open source software” site:www.anysite.com- This is useful when searching for a specific topic that is exclusive to a large or diverse website.

Targeted searching in Google is very useful. For example, a standard search on household budget would return all sorts of links that may not be of interest. If you have a preference for budgeting on a spreadsheet, try the search term household budget filetype:xlsand links only to a spreadsheet are returned. Other searchable file types include doc, pps, pdf, mp4, dll and wmv.

Google can be used to research a topic within a date range. If for example, you need a quick reference to Nobel peace prize winners from the year 1980 to the present. Try entering Nobel peace prize winners 1980..2011

Using the operator instructs Google to limit the search to this date range.

Searches can be further refined by using the – operator. For example if you need information on the latest Hans Fallada book Alone in Berlinand you want to exclude Amazon. Amazon can be omitted from the search by entering alone in berlin book -amazon

Doing a calculation, currency or weights and measures conversion, dictionary query or an enhanced search was never easier.

Posted in SEO