Effective Online Press Releases Use SEO Tactics

As businesses rely more on online press release distribution, search engine optimization (SEO) becomes a vital component of public relations.

Traditionally, writing an effective press release involved writing an attention-grabbing headline, informative opening paragraph and other newsworthy elements to get the information noticed by an editor or journalist. These elements of an effective press release still hold true with one exception. Press releases now need to be written with search engine optimization (SEO) in mind.

What has changed is press release distribution. Instead of placing a release in an envelope and mailing to editors for their consideration, most press releases are now distributed online. Online press release distribution sites will post the release online for journalists to find. This new method of distribution has made SEO a critical component of a press release, especially if this is the only method of distribution a business uses.

Online Press Releases Using SEO Tactics are Easier to Find

Search engines are relied upon heavily by publishing professionals to do their job. 91% of journalists, editors and reporters surveyed in a recent TopRank “ Journalist Use of Search Survey ” revealed using search engines like Google or Yahoo! when seeking information. Search engines and social media are used to find experts, story ideas and sources for stories.

Search engine optimization involves optimizing a press release so the content is more visible when a journalist or editor uses a search engine to find a release. Many news publishers are using SEO tactics to help make stories rank higher on search engines. A well-written press release that ignores SEO tactics may never be found by journalists using search engines to generate story ideas.

Traditional Public Relations Kits Go Digital

Traditional public relations kits included a printed press release and slide or photograph for inclusion in the story. Today, press kits have gone digital. Public relations professionals can include videos, presentations, podcasts, digital images, executive interview clips and other components to tell the entire story. Each of the elements in the public relations kit should be named using SEO keyword tactics as these elements are now part of the search results utilized by many search engines.

In addition to distributing a search engine optimized press release online, businesses should add a press release section to their website. The press release center can serve as a place to house supporting material, videos and images for journalists to easily access 24/7. Be sure to include the name, phone number and e-mail address of the individual media professionals can contact for additional information.

The days of stuffing envelopes with press releases are over. Technology has made it possible to distribute press releases instantly online. Press releases written with SEO tactics in mind are easier for journalists and media to access and use.

Have a Little Search Engine Fun With Google’s Tricks

Using Google Search to do things other than search is quite possible with its new list of Google Tips and Tricks. And, it’s kind of fun.

There’s a whole list of Google Search tips and tricks that not everyone knows about Google. The search engine can give much more information that just web search results. Google seems to know literally everything; it knows too much, according to some people’s opinions. Below is a list of the top 10 Google tricks and secrets.

Google Secrets; Searches That Google Wants You to Know

  • Type in an airline’s name and a flight number and Google will give all the details, from take-off to landing and if it’s on time.
  • Type in a UPS, USPS or FedEx tracking number and Google will give a link directly to the shipment locale.
  • To see who is linked to any website or page, simply type in “link:” (without the quotation marks) and add the URL immediately after the colon. All the pages that have a link to the queried site will populate the results list.
  • If a user needs information on a PDF file or any certain file type they can type in “file type:PDF” after the search query. The list of results will all be the type requested. No more searching through huge lists to find a PDF!
  • Google calculator is very handy – no more leaving a current task to find and open a calculator program. Just type the equation in and Google will answer it.

More Fun Things to Google

Need a quick stock quote price? No problem, simply type the stock symbol in and get prices, charts and other related links. For example, type in “msft” and Google will display the information that’s wanted.

Google Definition – If a user needs to know the definition of a word, it’s super easy. Type in “define:” and the word immediately after the colon (define:mastic or any other word). The definition and websites related to that word will populate the results list.

Use Google for searches local to a particular area. Go to local.google.com and type in what is wanted and local.google will give results for that subject within the particular area.
A user can enter in an area code with a phone number and the results list will give a general location of the number’s registered owner. Depending on information available, it sometimes even gives names and addresses associated with that number.

Follow the weather by typing in “weather” followed by a zip code or city and state name.

All secrets Google wants us to know. Google is more than just a search engine giant. It won’t be long until it knows everything!

Google is More than a Search Engine

Are you bored with basic Internet searching? Why not take a journey to discover the many other lesser known but no less useful features of Google?

The searching capability of Google is beyond question, and with excellent reason because any given word or phrase is now indexed in its colossal database. In the good old days finding anything worthwhile on the Internet was an adventure without any guarantee of success. In contrast, the modern-day Internet search routine is efficient but tedious. Why not explore the many other interesting and useful features of Google?

Google can come in handy as a Calculator, Converter, Spell Checker, Dictionary or World Clock. Google too by its nature returns copious amounts of information that is of apparently little bearing to the original search term entered. This overload can be avoided by refining your searches to return information tailored to your individual liking. Targeted searching is less tedious and a more efficient and rewarding use of a powerful Internet resource like Google.

The Google Calculator

Google has an inbuilt-calculator. Try entering a calculation like 150 * (854/4 + 3).Google will immediately return the answer. Converting miles to kilometres can also come in handy. Try entering the phrase 65 mph in kph. Google will effortlessly return the conversion.

More advanced math, units of measure and weight conversions are also supported. Your computer has a Calculator as standard but locating and firing up the Calculator application is a nuisance for those of us who prefer life inside a browser.

Spelling Aid or Dictionary

Google is a quick way to do a spell-check. Try searching on the word gurantee, Google will prompt with the correct spelling guarantee. Google can also be used as a dictionary. For example, for the phrase define:bankster, Google will return a quick definition for banksterwith a suggested link for further reading.

World Clock

Google can determine the time for anywhere in the world. The search term time Brisbane will prompt Google to return the current time in Brisbane, Australia. This is an excellent way to avoid the potential guesswork of figuring out different time zones.

Currency Converter

Google can also compute currency conversions. It will return the conversion amount in Euros in response to the search term 100 dollars in euros. All the main currencies can be converted in this way.

Refined Searches

Google searches all websites by default, but it can also search a specific website. For example, you could search for “open source software” on any website by entering the search term “open source software” site:www.anysite.com- This is useful when searching for a specific topic that is exclusive to a large or diverse website.

Targeted searching in Google is very useful. For example, a standard search on household budget would return all sorts of links that may not be of interest. If you have a preference for budgeting on a spreadsheet, try the search term household budget filetype:xlsand links only to a spreadsheet are returned. Other searchable file types include doc, pps, pdf, mp4, dll and wmv.

Google can be used to research a topic within a date range. If for example, you need a quick reference to Nobel peace prize winners from the year 1980 to the present. Try entering Nobel peace prize winners 1980..2011

Using the operator instructs Google to limit the search to this date range.

Searches can be further refined by using the – operator. For example if you need information on the latest Hans Fallada book Alone in Berlinand you want to exclude Amazon. Amazon can be omitted from the search by entering alone in berlin book -amazon

Doing a calculation, currency or weights and measures conversion, dictionary query or an enhanced search was never easier.